The stand was represented by the chamber of commerce brazil Italian Nordeste who organized the event and promoted in the national circuit of flowers.
At the same time it was brought on site fioritropicali.it born from a partnership with local producers of Brasil gatekeeper Ltda in Brazil.
The reason of interest is very simple if we look around the tropical flower before reaching the Italian market through the Netherlands must spend about seven days while importing it directly in Italy three days.
The state of Pernambuco had an anomalous situation with respect to production and international sales, as there is only a major exporter, which building on its international know-how required to purchase at a price half that of the market.
This situation in the medium term has created serious problems for producers who could not sell in the correct way and then selling at a loss were at a loss.
This project has opened the Pandora's box which showed his shortcomings against the producers.
In the project have been grouped the major associations and cooperatives that excited state have supported the project.
The fact remains that the show was made products were presented and the portal transmits the offer of the producers.
This work as morally right and in support of the production chain of tropical flowers, it was dangerous for several reasons that I am not going to list, without forgetting about the pressures in Italy of some Dutch suppliers.